Women are made up of many qualities beneath the surface; courage, femininity, intelligence. A multitude of layers. Cue, a brand that lets your wardrobe reflect that and work for you, not the other way around, with no ‘big reveal’ required. LAYEUR, made exclusively for The Modist, caters to a sense of true modesty – but most importantly choice – in everything it creates, not compromising taste. In a new series beginning on Women’s Equality Day, The MOD explores what modesty means to true modern women from all walks of life, strong women proud to share their sense of style, real women who we respect and have welcomed to the fold. It’s an all-inclusive place, and you can expect a new #LAYEURwoman introduction each week.
An accomplished singer with a PhD in Regenerative Heart Medicine, Dr. Fatumina Said Abukar is the definition of a multifaceted LAYEUR woman. She is a doctor, engineer and musician living life to its fullest, across cultures. For Fatumina modesty is simply a way of living. “It’s a way to express myself without being objectified. It’s a representation of who I am inside and it’s trying to get that across to the person that’s in front of me.”
I looked up to my mother, she was a businesswoman, she was a nurse, but she was fashionable. There were so many layers to her and I feel that I followed in her footsteps
Fatumina wears the Jacquard Opera Coat, coming soon.
Emily wears the Crepe Kaftan, coming soon.
Emily Johnston is a renegade in the influencer sphere, aka the award winning ‘Fashion Foie Gras’. A style maven who champions inclusivity and content of substance, “while eating wholly unhealthy food that guarantees the curvy gal you see today,” she’s leading the industry towards a more diverse idealism – just like LAYEUR. “I feel like I’m being included in fashion for the first time,” Emily told us in London.
Fashion is the first thing you say about yourself it’s the first thing that somebody reads, so you’re empowered by the fact that if you look amazing you feel amazing...
Emily wears the Embellished Tunic Dress
Afshan Sharif is a millennial who describes modesty as a pillar of her childhood. Growing up, she looked to fashion for a positive outlet and a healthy way to express herself. She credits this creativity for her current outlook saying, “I’ve had a history of long-standing mental health issues and for me style empowers me. It enables me to be my best self.”
Style enables me to be my best self and gives me an outlet
British broadcaster Pips Taylor brings a little bit of glamour and a lot of sparkle to everything she does. LAYEUR is no exception to this rule, proved perfectly through her choice of metallic co-ord and bold red lip. She says “My personal style is quite eclectic – it’s very metallic, it’s quite disco. I love dressing up and I love empowering myself through my outfits.”
Modesty for me means elegance, it means looking good and being demure
Pips wears the Tie-Detailed Lamé Top.
Rebekah Nkirote is a content creator who is so authentically modest, she makes clever styling look easy. Known for adapting, layering and mixing her pieces to fit within her personal aesthetic, Rebekah weighs in what it means to be modest, “Modesty to me is my style. It’s just how I choose to dress and it’s what makes my fashion, mine.”
Style empowers me, it makes me comfortable day-to-day. It's just the way I choose to dress
Co-founder of footwear label Bionda Castana and luxury brand consultant Natalia Barbieri is an expert when it comes to applying her exceptional eye for detail and design to her personal wardrobe. When describing how she likes to style herself she says, “I like feeling well put together, I think it just makes me feel more confident and more professional.”
'Modest' to me means dressing for the occasion, being respectful of cultures and environments and dressing appropriately, for me
Natalia wears the Asymmetric Blush Dress.
THANA & SAKHAA
Sister act Thana & Sakhaa Abdul are proud to call both London and Saudi Arabia home. It’s their unique understanding of both places that captivate their hundreds of thousands of followers, giving them the perfect platform to represent and celebrate a new wave of Arab women. “When we were little we would design our own Eid outfits in our mother’s atelier in Saudi, that was the first time we both connected over fashion.”
I admire any woman who fought to change the society in Saudi. It’s such a positive change and I’m really thankful
Saudi-based Haya Abdullah credits a long line of stylish women and growing up in a part of the world where modesty reigns supreme for her undeniably cool sense of style. Favouring slick silhouettes and street-inspired pieces Haya says, “When I wear LAYEUR I feel confident, I feel edgy but at the same time I still feel like I have my modesty.”
I admire my mother, and my grandmother, for their strength and their fashion sense
London-based DJ, model, and charity ambassador Zara Martin is a picture of polished glamour. “I don’t remember a time when I fell in love with fashion, it’s always been a thing for me,” says the Women For Women spokesperson, citing its Executive Director, Brita Fernandez Schmidt, as her ultimate role model. “She’s an incredibly inspirational and there needs to be more like her.”
I'm so inspired by women who champion women
Zara wears the Printed Crepe Maxi Dress.
Maha Gorton – mother of three, businesswoman, and wife – says her personal style is both classic and feminine. She loves that LAYEUR is on a quest to make modest fashion much more accessible to women, and ultimately providing choices. Which is good, because it’s our favourite word. “There’s something for everyone, really.” She says…
Modesty is not just about not showing too much skin it’s a way of being