“Do you remember when it started? Have you always been like this?” The telephone line goes quiet. Silence for a solid three, maybe four, seconds. “Always.” Fajer Fahad states, deadpan. Her early fascination in fashion and beauty grew to ‘ob-session’, she says, and “the glam aspect of life” has always been there. “Red nails, at five years old. There are pictures of me then with little outfits and the right accessories.” We may be laughing together, but to assume her girl wonder, now developed into specific business expertise, is lighthearted superficiality would be naïve.
A regular fixture within the pages of platforms like Into The Gloss, and Violet Grey – where she holds the position of beauty director and contributing editor, plus Vogue Arabia, Harper’s Bazaar Arabia, and luxe accessory lifestyle brand Chaos for which she is global correspondent, Fajer is a Middle Eastern insider. A networking brand adviser that can legitimately be described as ‘jet set’. Pat McGrath and Jen Atkin are close friends, and she socialises on the regular with practically every Kardashian/Jenner. The young Kuwaiti is based between Paris, where her career started with Azzedine Alaïa at just 24-years-old, and Dubai, where she resides mostly now. Occasionally she’ll be in Beverly Hills – the location from which she’s calling today and The MOD’s cover shoot. Guys, this girl knows fabulous.