Amy’s upbringing became an adult life of impact, put in to practice in the driving seat at Mother of Pearl, a brand she’s been with since joining Maia Norman (former partner of artist Damien Hirst) as an assistant in 2006. Skip to 2019, and she’s formulated its aesthetic into a balance of cool femininity that’s celebrated and respected. Fashion editors adore Mother of Pearl’s instantly recognisable pieces and the message of global sustainability woven through them. “We are about women dressing for women. Dressing for yourself. It’s serious fashion not to be worn too seriously. As a female, I design for me, and women I know. It really is just about your own choice.”
With that level of choice comes another real deal. Mother of Pearl’s supply chain is simpler than most, natural materials are prioritised and traced to source, welfare for workers is acknowledged and certified, and carbon footprint and water consumption is closely monitored throughout all elements of the business. “It doesn’t matter what industry you work in, there are always ways to improve. I don’t think enough people make the connection between what fashion means to our future on the planet – it’s not information only for industry insiders, it affects everyone.” Amy enthuses.
Her dedication and ethics earned the brand a new level of recognition at London Fashion Week in February, alongside a presentation that signified the importance of reducing ocean pollution, Mother of Pearl co-hosted an evening with the British Fashion Council to celebrate and debut a collaborative film made with the BBC Earth. It welcomed Anna Wintour and Caroline Rush to support a global call to actionable changes, simple and new ways to approach fashion thinking for future generations, without compromising on luxury. It’s a mindset that applies to all.
“Lines are being blurred and previous ways, and stereotypes, passed over now. You should be able to express yourself in any way you want to – whether that’s modestly or not. Inclusivity in fashion is about being yourself and not being judged for it.” Amy explains. “If we could change anything in the next five years, it should be the sheer quantity that we consume. Brands like The Modist, and Mother of Pearl, are creating quality in a way that shoppers should fall emotionally in love with a product, keep it and wear it. If that changes down the line, the piece is still good enough to be sold on, or give to someone else. Throwaway, thoughtless fashion is what needs to stop.”