MOD Mode

Mademoiselle Meme

The modest tastemaker takes to the streets of NYFW, sharing her style hacks along the way

Words Marwa Meme Biltagi • Photography Moeez Ali

Meme wears: Brocade coat by La DoubleJ. Gloves and scarf, Meme’s own.

“From the sidewalks to the runway during New York Fashion Week FW19, I’ve noticed a continuation of modest silhouettes and hemlines, and interesting pieces that don’t compromise on feminine and flattering shapes. Size and age inclusivity is another element that has expanded further, with the likes of Rachel Comey championing models with real aesthetics. The celebration of heritage, and what makes each of us unique, was also a key theme at Prabal Gurung, who referenced his personal culture. One of my favourite things to see has been brands like Tibi, Nanushka and Adam Lippes further embrace environmentally conscious fabrics into their collections. Lippes took to showcasing upcycled fur, Nanushka has developed its vegan leathers and Tibi’s incorporation of repurposed wool reminds me that we can also be modest and chic about what we take from the earth for fashion, and how we can bring about a cleaner industry. Of course there’s always time to inject a little personality into street style in the process…”

SHOP: The Street Style Edit >

This look made me feel effortless and feminine. The elegant draping of the LAYEUR dress made me feel as if I floated with each step

Dress by LAYEUR. Coat by Mansur Gavriel. Shoes and scarf, Meme’s own.

Dress by Self-Portrait. Coat by Giuliva Heritage Collection. Bag, scarf, shoes and tights, Meme’s own.

Giuliva Heritage Collection and Self-Portrait are brands that understand modest silhouettes, and pleats always make me feel playful, especially when twirling or if they happen to catch the wind! Opaque tights are the trend for the season, be it pastels or a cherry red, they instantly add a different dimension to any look…”

Dress by Self-Portrait. Coat by Giuliva Heritage Collection. Bag, scarf, shoes and tights, Meme’s own.

Mademoiselle Meme's Edit

Coat by Giuliva Heritage Collection. Scarf and gloves, Meme’s own.

“I chose this Giuliva robe coat for the Tibi as a fitting and structured piece – it complimented the feel of the collection on show. I felt like a femme fatale, a boss, a woman on a mission! For added coverage, a dramatic cuff (glittery, laced, ruffled) can be layered simply under bracelet length sleeves of a coat or blazer – it adds an unexpected thrill to a more structured, minimalist look.”

Coat by Giuliva Heritage Collection. Scarf, gloves, tights and shoes, Meme’s own.

I felt like a femme fatale, a boss, a woman on a mission

Brocade coat by La DoubleJ. Gloves, boots and scarf, Meme’s own.

“The sleeves and voluminous cut of this elegant brocade dress coat made me feel youthful, graceful, girly, with a bit of old world Italian glamour thrown in for good measure. A slim, high boot works wonders when pants or a skirt don’t work with an outfit, and a bouncy silhouette like this requires a slimmer leg to bring shape back to the overall look.”

SHOP: The Street Style Edit >

Brocade coat by La DoubleJ. Gloves and scarf, Meme’s own.

Youthful, graceful, girly, with a bit of old world Italian glamour thrown in for good measure.


Learn more about Marwa Meme Biltagi (Mademoiselle Meme) here and here

See The Modist’s #NYFW takeover series in our Instagram Stories highlights here 

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