Just a couple of weeks ago I opened my Instagram to an infinite scroll of fuchsia. Designer Jacquemus had just held his 10th-anniversary show in France, and to say it was a mood would be an understatement. Within minutes, everyone from influencers to colleagues had reposted the sun-kissed models parading down the hot pink catwalk. Yes, the collection was a triumph but it was the shock of fuchsia slicing through a picture-perfect Provence field that captured our imaginations and confirmed pink’s status as queen of the colour wheel.
The truth is the unrelenting staying power of pink is so much more than just pretty clickbait. Since Pantone announced “Rose Quartz” – aka Millenial Pink – the colour of the year in 2016 its momentum has grown, just as women’s voices and platforms have. From the Women’s March and the #MeToo movement to fighting for more gender equality, this need to be heard has been visually played out in rosy hues. What was once considered a saccharine-sweet colour reserved for the Baby Spice’s of the world, has now become a powerful signifier for femininity and strength.